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Finding increasingly creative ways to highlight your brand and attract potential customers is crucial for successful marketing. An effective technique in this sense is that of advertising projections, which allow for large images to be projected onto the walls of buildings or other public areas.
What are the advantages?
- STRATEGIC POSITIONING: Advertising projections can be positioned in strategic locations to reach the target audience. For example, they can be projected onto buildings or monuments in heavily trafficked areas such as squares or shopping centers without the need for expensive LED panels or permanent advertising displays.
- CREATIVITY: Advertising projections offer various creative possibilities, both in terms of content and form. This allows brands to create unique and innovative advertising messages that differentiate themselves from the competition.
- FLEXIBILITY AND CONVENIENCE: Advertising projections can be used in various contexts, such as events, fairs, exhibitions, shows, and presentations. This allows brands to reach their audience at different times and in different locations and can be easily varied through the simple replacement of a GOBO, on which the graphics are etched.
The use of advertising projections with image projectors can be an interesting alternative to traditional advertising campaigns such as billboards or television advertising, as they offer an original and effective way to promote a brand or an advertising campaign.
The Proietta Thorok, Impressive, Palladio and Iridium architectural projectors are some of the best tools for making this type of projection. Each of these models offers outstanding performance and unique features, making them perfect for different applications.
Thanks to the mapped projection technique, it is possible to insert your own message, logo or image while respecting the projection surfaces and the existing architectural elements. This greatly expands the creative possibilities allowing designers to use the location of the projection to develop original and innovative advertising messages by playing graphically with the surface and obtaining surprising effects similar to those of street art.
WOULD YOU LIKE TO MAKE A PROJECTION LIKE THIS?
The experience of the PROIETTA’s staff can help you not only in choosing the best projector based on your needs, but can also provide you with the creative technical support to best realize your projection. Request information!
